5 REASONS Digital SIGNAGE IS IMPORTANT FOR YOUR BUSINESS
If you operate or are planning on starting a business, an important consideration is how you plan to use signage. A creative, attractive sign can be advantageous for your business in terms of standing out from the competition, increasing sales opportunities and helping your business grow.
We’re not only talking about the sign over the door; signage comes in a variety of shapes and sizes. Nor does it have to be on the outside of your premises; high-quality internal signage can be a great marketing tool for your business.
1. It’s a cost-effective marketing tool
For a small business with limited marketing funds, signage can be a cost-effective form of marketing which can help aid business growth. Although you may have to invest a small amount to have the signage designed and installed, once your signage is ready there are no further costs to advertise your company 24/7.
When starting a business, one of the key visual elements you should consider after your branding is an attractive sign. Nowadays, a successful growing business depends on many more factors than in the past. It’s not a surprise that in such a competitive environment, business owners/managers are required to put extra effort into their marketing just to stand out
We understand the importance of a small business getting noticed quickly in order to grow. Much of the requirement for business growth is impeded by the necessary marketing strategies being beyond budget, without the ability to pay in time; however, signage is an instant, cost-effective and enduring form of advertising your business within your local area.
2. Builds brand awareness
Everybody knows that good brand awareness is vital for the prosperity of any business: how you promote your business will determine how consumers interact with you.
You may have your digital marketing under control, publishing weekly blogs and gaining engagement every day on social media; however, signage should be used as a primary communication tool to give your brand the exposure it deserves.
Signage is a multi-purpose marketing tool which can be used for many reasons such as; to draw attention to promotions, convey important information and directions, and also to build brand awareness. Therefore, signage is a tried and tested advertising tool that can be an excellent investment and go a long way in promoting your business:
The right message, to the right consumer, at the right time.
3. Provides a competitor advantage
Signage can give you the competitive advantage you need to guarantee standing out in a world of overcrowded marketing. A creative and unique storefront sign can attract customers from a distance and can be a key differentiator between passers-by. For example, if you have an eye-catching restaurant sign, this is more likely to attract business during the lunch hour than one without.
Your location can also play a role in providing your business with a competitive edge. If your business signs stand out from the rest in the local area then this gives you a huge advantage.
4. Increases impulse sales opportunities
Most of us can recall a time, likely even within the last week or two, when we purchased something we hadn’t planned to.
According to FedEx, nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based on its sign. As impulse buying is alive and well online and in-store, marketing is more critical than ever to capture those sales. For example, signage can be used to direct customers to add-on purchases and exclusive offers. A simple “Don’t Forget” sign provides a direction for your customers which can lead them to a purchase. Additionally, signage can be used to trigger a sense of urgency in customers/passers-by with limited-time promotions and exclusive deals ending soon. As a result, this can lead to someone being more likely to purchase on impulse.
5. Enhances communication
Signage can be a brand’s most visible form of communication and outdoor signage can impact how a brick-and-mortar store performs.
Customers can make assumptions of a business according to the quality and attractiveness of their signs. However, signs do a lot more than just inform. They can be used to:
- Celebrate – goals and objectives, birthdays, sales increases, anniversaries
- Motivate – positive feedback, good news stories, employee benefits, discounts
- Inform – health and safety reminders, rules, reminders, opening hours, sales, exclusive deals
- Advise – policies, rules and regulations, local information
- Reinforce – company aims and objectives, vision, values
- Promote – exclusive deals, sales, new stores opening
- Direct – directions inside a building, to a new store, exterior around a local area