Digital signage advertising is a form of marketing that uses digital displays to promote a business or product to consumers as they pass by. Nowadays, advertising is everywhere you look, and digital signage advertising gives businesses an opportunity to reach the minds of consumers as they shop for products, commute to work, or even travel internationally, using bold and impactful displays that grab the viewers’ attention. 98% of people come across some form of outdoor advertising, whether that’s an LED billboard, LED Wall, traditional display video wall, or compact digital sign. Digital signage advertising is a highly effective method of promoting your brand and products while setting your business apart from the competition.
WHAT IS DIGITAL SIGNAGE ADVERTISING?
Digital signage advertising is a digital display that allows companies to communicate with their target audience. There are many different types of digital displays available, and they can be used for both indoor and outdoor purposes.
The goal is to place visual advertising in a busy area that gets a lot of footfall or traffic in order to reach as many people with your message as possible. This method of advertising is particularly useful as part of brand awareness campaigns that generate a buzz around a product, service, or business.
WHAT TYPE OF DIGITAL SIGNAGE SOLUTION IS BEST?
There are many different types of digital displays available, and they can come in the form of LED Wall, LED billboards, traditional video walls, or digital kiosks. Each of these has its own unique advantages so the best fit for your business may depend solely on the type of marketing campaign you want to run. One thing that they all have in common is that high-impact visuals will be key to their success. Here are some of the types of digital signage advertising that you could use to get your message seen.
LED WALLS
These are large displays made up of multiple LED modules that stretch the length of an entire flat or curved wall. The LED modules are seamlessly connected to give the impassion of one enormous screen portraying the campaign visuals. They are developed utilizing modules of LED diodes with one or more inputs that split the content for distribution across large format displays without having their own operating system.
LED walls are a great advertising tool because they attract a lot of attention and can hold consumer attention for a prolonged period. Intel found that movement in LED digital signage advertising generates 400% more attention from consumers than a static sign receives.
However, the use of LED walls is not limited to advertising. LED walls have also been used for training purposes in crisis management, real-time situational awareness, quick response times, and snap decision making and cooperation. An LED wall allows a user to: collect high-resolution active content from a variety of sources.
DIGITAL KIOSK DISPLAYS
A digital kiosk display is a freestanding digital unit that can be used to display relevant and interactive advertising content. The ad may be visible on a digital kiosk when not in use, or it may be a separate digital signage display placed next to a self-checkout system that encourages shoppers to interact with it.
Tablet-style digital screens are ideal for digital kiosk displays as they are portable and lightweight making them easy to transport or relocate when needed. This flexibility of these smaller screens makes them great for retail use as point-of-sale digital signage advertising and the interactive touch screens allow buyers to find out more about what you can offer them while their purchasing intent is high.
You might use a kiosk display to highlight the benefits of signing up for a membership card at the point of sale by using interactive advertising to show shoppers what discounts they could expect to receive with a membership or loyalty card.
This method of advertising can be highly effective, and persuading, in creating loyal customers as it allows you to further influence those who have already chosen to shop in your stores.
You might even use a digital kiosk-style display as a digital menu board outside restaurants to allow potential diners to view your menu and photos of your meals.
LED BILLBOARDS
LED Billboards are a truly tried and tested form of digital signage advertising. You’ll usually find LED billboards outdoors in areas where there is a lot of footfall, like shopping centres, train stations, airports, and so on. You’ll likely also see a few LED billboards along key routes into cities or along main roads where they could be spotted by potential customers as they drive by.
LED Billboards come in many shapes and sizes, but all have one aim – to get your message seen by as many people as possible while they’re on the move. They are a great way to reach a great number of people in a particular area and they tend to be more affordable than other traditional means of advertising.
Researchers have estimated that the average person living in the UK will see anywhere between 4000 and 5000 ads per day. This number is even higher in the US. Therefore, it’s more important than ever before that, when designing your billboard, your visuals are both impactful and memorable.
You’ll want to use bright colors and eye-catching graphics to grab people the attention as they pass by. To hold the viewers’ attention and help them to retain your message think about including a bold or comical statement. This will help to get people talking about your campaign and recalling it to others.
DIGITAL DISPLAYS
Digital displays are a great way to showcase your business. These can be both indoor and outdoor but they are always in areas where there are lots of people to see it. You’ll find them in stores, shopping centres, airports, on the side of bus stops, or even inside modernized buses and other forms of transport.
A digital display is like a billboard, but smaller and it often flicks through a series of ads, giving your business roughly 30 seconds to shine on screen in a recurring loop. Large companies have been known to purchase every slide in the ad loop and use it to showcase different products, services, or elements of their business.
Fast food and the food and drink industry are common purchasers of digital signage advertising screens on the sides of bus stops. McDonald’s, KFC, Burger King, Coke, and Cadburys are just a few. Companies that deal in business-to-consumer (B2C) products and services regularly use digital posters and display screens as part of their marketing strategy because it allows them to reach as many people as possible.
FLOOR GRAPHICS
Over the last year, the number of businesses using floor graphics to portray a message to their customers exploded. Most of those graphics featured notices like, “keep your distance”, “2 metres apart” and “one-way system in place.”
What became apparent was that floor graphics are a great way to guide customers through a store and convey a clear message. Digital floor graphics are commonly used to help people navigate through airports, train stations shopping centres, and even retail stores.
If you want to catch the attention of your customers in a unique way that reaches them while their buyer intent is peaked then using digital floor graphics to guide your customers directly to the greatest deals, new products, and top sellers could be a great advertising tool for your business.
