Harness the Power of Digital Signage: 5 Strategies for Amplifying Your School’s Social Media Presence

Social media has become an integral part of our daily lives. With more and more parents (and students) connecting on social media platforms, schools can embrace the platforms as a way to connect with their communities and celebrate their students.

Use Digital Signage to Increase Your Following

As part of the #SocialSchool4EDU back-to-school social media checklist, sharing which social media channels parents, students, and the community can find your school on is important. Use digital signage to showcase your school’s selected social media channels, display live feeds from your channel, popular posts, and updates for increased visibility.

According to a study by Gitnux, 91% of educators have used social media to communicate with students. So use your digital signage within the school to inform your students about how they can connect with the school further and outside of the classroom.

Build an Army of Storytellers

Your school is chocked full of powerful storytellers – teachers, staff, and students all have unique stories and experiences you can share on social media. You can use digital signage in two ways to build your army:

  1. Encourage staff to share their stories, photos, and content with a centralized source so that content can be re-shared on social media. Use digital signage to let people know how they can have their stories told. This also ensures that you have a nonstop flow of engaging content to share on the school’s social media platform with followers.
  2. Use digital signage to re-share popular posts or stories from your social media back into the school. Regardless of which method you choose to use (we recommend using both), sharing stories through digital signage is a great way to create a sense of belonging and foster a positive school culture.

Build Your Brand

Digital signage is an excellent way to sprinkle your school’s branding throughout the school. You can upload your brand kit including logo and colors to reinforce your brand identity throughout campus and online.

Cross-Promote the Weekly Features

Another one of the big items from the #SocialSchool4EDU back-to-school social media checklist is establishing 1-2 weekly features. You can cross-promote these features using your digital signage system (or vise versa).

Some popular templates that you can use in your digital signage and then share on your social media as weekly features include:

  • Student spotlights
  • Teacher appreciation
  • Upcoming events
  • Fun initiatives like pet appreciation and more!

Increase Student Engagement by Asking Questions


Digital signage can also be used to increase student engagement by asking thought-provoking questions or displaying polls to encourage students, staff, and parents (on social media) to share their thoughts and opinions.

The same study from Gitnux reported that 81% of schools reported increased parent engagement due to social media usage. Polls and questions can be a great way to get the conversation going. Share insights from within the school from students to your social media so parents and the community can be part of the conversation.

Digital Signage is a Powerful Tool to Amplify Your School’s Social Media Presence

At the end of the day, digital signage and social media should be used together to connect with the communities and celebrate students.

You can use both mediums in tangent by cross-promoting content, using digital signage to source stories from within the school, and as a powerful tool to engage with staff, students, and parents when they step into the school.




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