Your business can use digital graphics for a variety of different functions:
A: Digital menu boards: Use a digital sign to create an engaging, easy-to-view menu for your restaurant or bar. A digital menu containing mouthwatering food imagery gives your patrons a way to peruse your offerings in a more sensory and immersive way. If you have different breakfast, lunch and dinner menus, digital signage allows you to switch between different displays in a matter of seconds.
B: Window displays: Using window displays to advertise provides helpful information about your business’s hours, products, deals, discounts and other vital information. If you run an apartment-leasing office, for instance, you could use your window display for advertising your open one or two-bedroom apartments or featuring your luxury condos with pools. No matter what messaging you choose for the digital sign in your window, it can get potential clients enthusiastic about learning more.
C: Point-of-purchase displays: Point of purchase displays can be located anywhere throughout your business — place them where they are most likely to entice clients to buy. If you have a retail store, you could place digital point-of-purchase displays near promotional items like late-winter sweaters to highlight their features, benefits and enticing sale price.f
D: Counter displays: If your business contains a sales counter, this is a great place for digital signage as well. One study found point-of-sale digital marketing increased sales by up to 33 percent for the majority of products studied. You can use point-of-sale digital signage to promote add-on items that people can choose from when they check out, such as chocolates, magazines and lip gloss. Or you can use it to encourage loyal clients to sign up for a rewards program to reap even more amazing benefits from their purchases.
E: Touch screen information stations: At trade shows, you could place a digital touch screen in the center of your booth to give attendees a fun, interactive way to learn more about your business. Inside your business itself, you could provide touch screen stations where clients could check for items in different sizes in other stores or learn about upcoming arrivals of new products. You can also use digital screens to display five-star reviews of your business or showcase the certifications and awards you’ve received. By doing so, you inform your clients of your company values and commitment to quality customer service.