Organizations are finding a variety of innovative uses for digital displays to boost revenue, build brand loyalty and enhance customer experiences.
Digital signs are becoming commonplace, as organizations in a variety of industries adopt them. Indeed, some experts predict that the global digital signage market will hit $20 billion – or even higher – as soon as 2020.
But revenue projections are far from the only factor that is creating excitement for this technology; it’s not only growing, but also maturing. IT leaders across numerous sectors are becoming more savvy about deploying digital signage solutions strategically to address business challenges and create value.
In particular, three exciting trends in digital signage are helping organizations attract new customers, drive revenue and spread their message. Kiosks and tablets are giving users personalized experiences, allowing them to seek out information, find their way through unfamiliar spaces and consume custom media. Digital displays are being used to present interactive media, which can help to capture valuable customer data. And improved technology is making outdoor digital signage an increasingly attractive option for organizations looking to attract the eyeballs of passersby.
Becoming Interactive
When digital displays present users with interactive media, a previously one-sided conversation becomes a two-way engagement. And when users engage with digital signage in this way, enterprises can collect the data that is produced during these interactions, delivering valuable insights.
Moving Signage Outdoors
The immediate and obvious advantage of digital outdoor displays over their static counterparts, says Bunn, is that they allow organizations to dramatically increase the number of messages they’re able to communicate to passersby.
