Around\u00a037%\u00a0of adults in the United States consume fast foods, leading to significant growth in the fast food industry. Consumers opt for fast foods as they save time through quick orders and purchases. Quality and prompt service delivery are essential to maintain a competitive edge in the American fast-food industry.<\/p>\n
Therefore, leading fast-food franchises like McDonald\u2019s have adopted the use of digital signage in their operations to meet these standards. Here are reasons you should also integrate digital signage into your fast food franchise.<\/p>\n
Data collection and analysis are crucial factors in marketing. The data you collect helps you in audience targeting and product development. With digital kiosks, you can easily collect data for analytics.<\/p>\n
For instance, the digital kiosks at McDonald\u2019s incorporate a payment system. This way, the franchise can know the preferences of a particular consumer, frequently ordered items, and common product combinations.<\/p>\n
Therefore, the franchise can offer product combination suggestions and know which products they can promote through advertising. Additionally, the data collected will help them curate personalized menus for their clients.<\/p>\n
Long queues at a fast-food restaurant can be due to slow service delivery or indecisive consumers. Clients who haven\u2019t learned what is on the menu take longer to decide what they will have. You need only a handful of such customers to cause a hold-up on the line.<\/p>\n
Consequently, to solve this problem, quick service restaurants (QSR) have adopted the use of digital menu boards.\u00a0Strategically placed\u00a0at the register or the entrance of quick service restaurants, digital menu boards display all delicacies available.<\/p>\n
Therefore, when customers are at the counter, they already know what they want to order. What\u2019s more, some fast food chains like Dairy Queen have self-ordering digital kiosks, which help reduce delays at the counter.<\/p>\n
Additionally, others like Domino and Popeyes have a digital pick-up system. Through this system, a consumer who made an order online doesn\u2019t have to come into the store and queue. They alert the restaurant of the time they\u2019ll pick up the order. So, once in the restaurant, a digital screen indicates their order is ready, and they can bypass the line.<\/p>\n
If you cannot eliminate queues in your stores, digital signage helps reduce the perceived wait time. When a client stands in the waiting line, all they can think of is how long it takes till it\u2019s their turn.<\/p>\n
However, you can set aside a screen for consumer entertainment. Here, you can showcase some exciting facts about the ingredients used in some dishes. Or, like Baskin Robbins, you can have a heritage wall that displays your restaurant\u2019s franchise success story.<\/p>\n
Entertaining or informational video content captures your audience\u2019s attention and makes them happy. Games installed on the interactive digital kiosks will also keep consumers occupied while they wait for their orders. This way, the client won\u2019t be too aware of the time spent in the waiting line.<\/p>\n
Generally, the franchise agreement requires business owners to maintain the franchisor\u2019s business model. Additionally, they need the entrepreneurs to uphold the brand image that the franchisor has built over time to maintain the brand\u2019s credibility.<\/p>\n
Digital signage will help ensure that the restaurant chain maintains the brand\u2019s appearance despite having different owners. For instance, through a centralized signage server, Wendy\u2019s airs similar family-friendly channels across its stores.<\/p>\n
As a result, you easily maintain similar logos, brand colors, and menus across the franchise. If you use different servers, you\u2019ll need to share the color palette and logo with the franchise owners.<\/p>\n
Consequently, the red, black, and white KFC colors are similar regardless of the state where you consume your fried chicken. Digital signage will aid brand recognition and consistency regardless of location and franchise owner.<\/p>\n