{"id":5366,"date":"2022-09-05T02:02:44","date_gmt":"2022-09-05T02:02:44","guid":{"rendered":"https:\/\/fvasee.com\/en\/?post_type=blog&p=5366"},"modified":"2022-09-05T02:10:21","modified_gmt":"2022-09-05T02:10:21","slug":"what-is-digital-signage","status":"publish","type":"blog","link":"https:\/\/fvasee.com\/en\/blog\/what-is-digital-signage\/","title":{"rendered":"What is digital signage"},"content":{"rendered":"
“Digital signage<\/strong>“<\/a> brings new life to any commercial environment. The impact of static signs is becoming less significant, but digital signage, on the other hand, is designed to catch the attention of consumers and deliver messages that are custom designed to improve their experience. A digital signage display can show graphics, video, and other content on anything from small form factor screens to giant video walls<\/a>. A digital signage provider can help you explore the ways to use digital to inform, entertain, educate, and communicate with customers in your store. Signage can inform consumers of new releases, sales, and product information. It can also entertain through videos and interactive games.<\/p>\n Could digital signage be the solution you need to connect with customers and increase sales? Your own small form touch display could grab the customer\u2019s attention and draw them deeper into the shopping experience. A new generation of interactive digital signage<\/strong><\/a> allows your environment to build on the value of a physical location while adding digital interactions that customers look for. With many consumers accustomed to accessing information on screens of all sizes, it makes sense to add the digital dimension to your space. This is why more and more businesses are turning to technology for help. While there are many options to choose from, none compare to the popularity of digital signage.<\/p>\n As with other forms of technology, the benefits of digital signage continue to expand year-after-year. It\u2019s quickly becoming the competitive edge for many businesses with physical locations.<\/p>\n Digital signage is such a powerful tool because it can be implemented in countless ways. Companies across almost every industry have utilized this technology in their brick-and-mortar locations to meet the unique demands of their customers. Engaged shoppers are more likely to become actual customers. This is why it\u2019s vital for brick-and-mortar businesses to ensure they have a plan in place for providing shoppers with the information they need to feel comfortable making a purchase.<\/p>\n If you\u2019ve ever had the experience of waiting around a store for an employee to ask if you needed help, you know what it does for that company\u2019s prospects of ever receiving your business again. You may go ahead with a purchase, but you probably won\u2019t return.<\/p>\n With digital signage, displays in numerous stores located throughout the country can all be changed at the same time from one remote location. If a company wants to advertise<\/a><\/strong> a new product or announce an upcoming sale, they can create a new ad, confident that it will be deployed across all of their locations at the same time with the exact look they want.<\/p>\n This is also important for branding purposes, where it\u2019s essential that the in-store experience at one location is consistent with those offered by others.<\/p>\n So, while one of the benefits of digital signage is the capability to quickly implement new sales, offers, and products, it\u2019s also the best way to keep your brand consistent across different locations. The concept works in reverse, too. Companies can quickly pull offers completely or retool their marketing efforts without going through the lengthy \u2013 and costly \u2013 process of removing traditional displays and creating new ones to replace them.<\/p>\n Companies don\u2019t have to manually trigger these changes, though.<\/p>\n By using rule-based software, one of the benefits of digital signage is that you can program your displays to change throughout the day. This isn\u2019t possible with traditional forms of signage \u2013 or at least not very convenient.<\/p>\n For example, most fast casual and fast food restaurants use menu boards to display their prices. Many of them would also benefit from changing their prices during the morning commute, the lunch hour rush, and for happy hour.<\/p>\n
\nWhat about interactive digital signage? This interactive technology takes things to another level, allowing customers to interact with content on a touch screen<\/strong><\/a> that can include product research, locating inventory, viewing more product options, and even opportunities to virtually “try-on” products.<\/p>\nWHY IS DIGITAL SIGNAGE IMPORTANT?<\/h2>\n
WHY DIGITAL SIGNAGE?<\/h2>\n
\nProviding the best possible customer experience has become more important than ever before for brick-and-mortar businesses. Low prices and large inventories are just not enough anymore.<\/p>\nBENEFITS OF DIGITAL SIGNAGE<\/h2>\n
\nDon\u2019t underestimate the benefits that digital signage<\/strong><\/a> can have on your business. Digital signage is the intersection of the physical and digital worlds, making your brick-and-mortar location an extension of the digital environment that people are accustomed to. There\u2019s no reason your space can’t improve upon that digital world by adding the convenience and tactile experience of a physical store.
\nThere are endless digital signage benefits and possibilities for your space. A digital signage provider can help you explore the ways to use digital to inform, entertain, educate, and communicate with customers in your store. Signage can inform consumers of new releases, sales, and product information. It can also entertain through videos and interactive games.
\nIn this way, the benefits of digital signage are nearly too many to count. However, the following are the most relevant for the vast majority of companies.<\/p>\n1. CUSTOMERS ARE FREE TO HELP THEMSELVES<\/h3>\n
2. DISPLAYS CAN BE CHANGED AT A MOMENT’S NOTICE<\/h3>\n
3. DISPLAYS CAN BE CHANGED AUTOMATICALLY, TOO<\/h3>\n